♦ BRANDING

From its inception, Fuga Family had the vision to offer Parisians a place of evasion, all while not setting a foot outside of Paris. Their first concept was a garden restaurant, inspired by an Italian vacation. The group has grown over the years, now serving moments of escape from three locations.

Laïa set the tone for what would become a design system for the group. Fuga has chosen a sophisticated identity that reflects the same approach as in the kitchen. Each sub-brand has a palette. Colorful and fun yet structured. The consistent typographic style acts as the unifying thread. So despite the diverse individual identities, Fuga Family delivers a harmonious and memorable look across all their establishments.

Riviera Fuga, offers a beautiful experience on the waves of the Seine. Our logo inspired by Lawrence Weiner's work Placed on the tip top of a wave, 2009. Uses negative space to create the impression of waves.

A standard website wireframe was created for agile development. The UX helps the user quickly understand the basics of the restaurant. While the use of hand writing and drawn elements injects a personal touch. Creating an inviting digital atmosphere.

The successful integration of their design system across locations not only enriches each culinary experience but solidifies Fuga's position as a memorable destination. The culmination can be seen in the group’s website, recounting their history and showcasing each available experience to those seeking a touch of escape within the heart of Paris.